A retailer ranks
Val Villarreal of Amigos Pro Shop ran his own SEO audit and became the number one search result for his category in South Texas, then built a content engine.
Val Villarreal runs Amigos Pro Shop, a multi-channel retail business in the Rio Grande Valley with both a storefront and an online store.
In the intensive he gained access to a set of agents and put them straight to work. He ran a full SEO audit on his store, and acted on what it produced. The result is concrete: search for “Amigos Pro Shop” or for “pro shop” in the South Texas area and his business comes up first. For an e-commerce business, that ranking is the difference between being found and being missed.
He also built a content engine. He stood up content and content calendars that cut the time it takes him to produce a product marketing campaign, so the marketing keeps moving without becoming a bottleneck.
What Val left with is the ability to do this work himself, on his own schedule, instead of renting it from an agency. That is capability he owns.
Now that I have these tools, I do not have to pay SEO or AEO companies to build a plan and execute it. I am empowered to do it all myself, and much faster, which has been a really big step forward for our business.