FAQ

Questions worth answering.

Plain answers about how the work runs, how the paths differ, and how to apply. If your question is not here, the application has a free-text field you can use to ask me anything.

Who is this for?

An operator is anyone who runs the day-to-day of a business: a founder, an owner, someone responsible for getting real work done. You do not need to be technical. If you can describe your business and what you wish were easier, you can build with AI here. The work also serves associations bringing capability to their members.

Do I need any AI or technical experience?

No. The intensives are built for people with no prior AI or technical background. If you can run a business, you can do the work. You leave able to keep building on your own.

What will I actually walk away with?

Working tools you built yourself: a live website for your business, an automation built around a task you actually run, and a reusable project brain that makes future work faster. Real artifacts, not slides. The point is owned capability, not a deliverable handed to you.

What does it cost?

Pricing is straightforward and discussed during intake. It depends on the path and the scope, so it is a conversation rather than a number on a page. Apply, tell me what you are trying to do, and pricing is part of the reply.

Is it in person or remote?

Intensives run in person, on the ground, with a small cohort. That is on purpose. The work is hands-on at a real computer, and most of the learning happens in the moments where something breaks and we fix it together, looking at the same screen. In the room, I can see where someone is stuck before they have to say so, and a cohort builds real momentum working side by side. A screen share loses most of that. One-on-one consulting can be remote, since it is more conversation than build-along. There are no virtual cohorts right now.

How do the operator and association paths differ?

They are the same craft, scoped to who you are. Operators learn to build for their own business. Associations bring a vertical intensive to their members, scoped to how that industry works.

What is the difference between an intensive and one-on-one consulting?

An intensive is a small-group, hands-on session where you build alongside other operators and leave with working tools. One-on-one consulting is a private engagement scoped to a specific decision or build you are trying to resolve, over a defined window. If you want to learn the craft, you want an intensive. If you have a specific decision and need focused attention on it, you want one-on-one.

How do I apply, and what happens next?

Everything is application-based. Pick the path that fits, tell me about your business, and submit. We value every application and respond to all of them, including the ones that turn out to be "this is not quite right, here is where to look instead." We take on the work where it is a good fit. There is no calendar to book on the site; scheduling happens in the reply.

Can I bring my team or co-founder?

Yes, but each person applies separately. The value is per-person attention: each participant has their own seat, their own project, and their own tools at the end.

Pick the path that fits and tell me about your business.

We value every application and respond to all of them. We take on the work where it is a good fit.

Start an application